Archetypes AI builds market simulation for the teams that decide what ships. Most launch decisions are made before any customer has responded, and simulation makes that response measurable in advance.
Archetypes simulates a market before launch. Personas are constructed from population data and respond to each concept independently, forming a distribution calibrated and validated against recorded survey results. Research that once required weeks of fieldwork completes in about fifteen minutes.
A wider range is better than a number we cannot defend.
Survey researchers set the standard our methods are held to.
Results are written for the person who has to act on them.
Some questions are outside what simulation can answer, and we say which ones.
We supply evidence; the choice belongs to the people accountable for it.
Enterprise agreements cover studies beyond 1,000 personas and reports issued under your own brand.