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Simulation
Our synthetic market studies use a probabilistic approach based on population data and calibrated against real-world survey results.
Brief
The brief
A brief can be a landing page, ad copy, a deck or screenshots. Archetypes extracts the concepts to compare, the question and the action you want people to take.
Audience
The audience
Choose an audience from the library or describe your own in a prompt. Every audience carries an explicit profile that you can review before the study runs.
Bring your own data
Upload a customer survey or a segment description to build an audience from your own data. Compare any audience with your survey results for a match score.
Survey
The survey
Each persona reads the concepts and answers the question in its own session, independently of the others.
Data
Built from population data
Each persona is constructed from population data drawn from the national census and surveys. Every panel is weighted to the population it represents.
Validation
Placeholder figures
Measured against recorded surveys
Personas answer questions from a private set of surveys withheld from calibration. The simulated distribution’s alignment is compared with the result.
Report
The report
Archetypes turns every study into a presentation-ready report. It shows which concepts resonate with your audience, what drives their preference and where the evidence points. Each result is stated with its confidence.
The result
By segment
By answer
Confidence
Archetypes' confidence model gives every lead a calibrated range and a verdict.
Platform
From brief to report
Upload the brief, choose the audience and read the report in one place. Archetypes saves every study and audience, and each report has a share link.
Run your first study
in fifteen minutes